Ale Ruiz — Trade Lane Development

Building an agent network takes time, judgment, and presence.

Time you don't have

Every new lane takes months of research, vetting, and conversations—all competing with your day-to-day operations.

Judgment that's hard to delegate

Telling a reliable agent from a good sales pitch takes years of industry instinct. You can't learn it from a directory.

Presence you can't build from behind a desk

Trust in this industry is built in person—at trade shows, through visits, and over years of consistent relationships.

The result: lanes that never make it past the idea stage, opportunities that don't close, and the feeling that developing new trade lanes always gets pushed to later.

One thing I never stopped building: relationships.

More than 15 years in international logistics. From my first sales role to owning a freight forwarding company, one thing I never stopped building was relationships.

I've attended Intermodal—one of the industry's most important trade shows—seven times. I've met with agents in Costa Rica, Mexico, the U.S., China, South Africa, Italy, Spain, and beyond. I didn't meet them through an online form—I know them personally. I talk with them on WhatsApp almost every day.

I'd rather get a timely NO than a YES that never delivers.

I work by one clear principle: if I'm not the right person for what you need, I'll tell you. If the agent isn't the right fit, I'll tell you that too.

CR Costa RicaMX MexicoUS U.S.CN ChinaZA South AfricaIT ItalyES Spain+ more

Stop 01

I understand the challenge

Before we talk about agents, I ask the questions that matter: what you're looking for, which lane you need to develop, and where the bottleneck is today. Without a clear understanding of the lane, no connection will deliver results.

Business DNAMy proprietary strategic profile: I develop a deep understanding of your operation before connecting you with anyone.

We identify strengths and opportunities
We analyze your cargo mix and experience
We map the lane you want to develop
We define the coverage plan

Stop 02

I connect you with the right agent

Not based on volume—based on judgment. Agents I know personally, vetted for your specific lane, and equipped with the operational capacity your business requires.

Strategic search by lane
Personally vetted agents
A personalized introduction built around your business
We define how you'll work and quote together

Stop 03

I stay with you through delivery

I support you through quoting, follow-up, and operational close. When needed, we integrate your sales pipeline, connect agents directly with your team, and tailor the lane to your business—inside your operation, not alongside it.

Quote follow-up
Coordination between your team and the agent
Follow-through to close
Consistent regional presence

I work with forwarders ready to operate, not just explore.

International freight forwarders

They want to grow in markets where they have no presence, with a business developer who operates as part of the market—not from the outside—and executes through the close.

Regional freight forwarders

Operators already active in LATAM who want to enter new markets, segments, or adjacent lanes through trusted relationships.

Companies with international operations

Shippers and operators that need a reliable logistics partner without having to vet one from scratch.

Voices from the network.

“A true Trade Lane Connector: someone who doesn't simply connect companies, but brings together strategies, markets, and people to make business happen.”

“Ale has the ability to understand the business, the client profile, the industry, the commercial goals, and the complexity of each project—and then make the right match. That completely changes how international relationships are built. Success doesn't depend on who is available, but on who is the right fit for that business.”

Astrid AbugaberABU Logistics · Mexico

What I value most is his ability to go beyond traditional logistics. His contribution was key to opening new opportunities, choosing reliable partners, and supporting international projects of varying complexity. He helps companies move faster, reduce risk, and build lasting business relationships. I recommend him without hesitation.

Sergio MazzilliTMS Servicios Logísticos · Argentina

He stands out for his commitment, excellent commercial management, and ability to build trust with clients, suppliers, and international agents. He is a serious, responsible, and reliable professional—a strategic partner for companies looking to develop strong business relationships with a long-term growth mindset.

Karina AriasBrokers & Trading · Uruguay

A well-rounded professional who stands out for the respectful, ethical, and polished way he works with every partner. He brings tremendous practicality and efficiency to every engagement, consistently delivering effective solutions with strong market potential.

Nielson BatistaCargo Master · Brazil

Three ways we can work together.

01 · Per lane

Trade lane activation

Initial setup + profit share on closed business.

Trade lane launch and validation
Connections with vetted agents
Commercial support through close

Best for opening a specific trade lane.

02 · Monthly

Monthly retainer

Monthly retainer + profit share on closed business.

Ongoing business development management
Continuous follow-up and an active regional presence
Development of multiple lanes in parallel

For sustained growth with a partner in the region.

03 · Custom

Sales representation

Fixed fee + custom success fee.

Full representation in the region
Sales infrastructure with integrated AI and marketing
A dedicated operation for the freight forwarder

For freight forwarders that need a full presence in new markets.

Build your trade lanes with agents who already know me.

Building an agent network takes time, judgment, and presence.

Time you don't have

Judgment that's hard to delegate

Presence you can't build from behind a desk

One thing I never stopped building: relationships.

Three stops, one destination: your lane up and running.